Boost your marketing with this secret. It is so effective, it reaches out and grabs your would-be buyer. What your product is doesn't really matter. This secret works with everything.
To make it even more valuable, practically nobody uses it. It's still a secret because of this very reason. What is it?
Would you believe it's a face.
Seeing a face is what everyone loves. Even your pets like seeing your face. Looking at all the ways that people are attracted to faces is what you can do. A few decades ago, there was the Potato Head craze. Later, the Pet Rock took us by storm.
People wear the face of favorite cartoon characters as charms or on tie clips. We are used to receiving "smilies" in Emails and dashing off a smiley face on a note we write.
Below are 5 ways you can use a face to sell your product.
Having a website means that you can include a snapshot of yourself. Doing this will build instant trust. Customers like to feel they are dealing one-on-one with a real person since buying and selling is a personal matter.
Place a picture of a person on your product. It can be on packaging or on a book cover. Viewers are most attracted by a face that is looking straight at them or eye to eye and this is according to researchers.
A pet's face is very effective for an advertising piece such as a mailer or a postcard. For any type of product, not just pet products, this can be used.
Testimonials are buying triggers which are powerful. The would-be buyers will believe those who have already bought it. With a picture of the testimonial giver, you can make your testimonials even stronger.
Putting a face on your product as soon as you can is the bottom line here. Good things will happen and your marketing will also come alive.
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